Meet our team
Dr. Nanayaa Bates | Founder
Dr. Nanayaa Bates is the Founder of Ayewa Consultancy, bringing deep technical expertise and operational leadership to medical device development. She holds a PhD in Biomedical Materials Science and Engineering and has led the R&D and production of complex medical technologies across scientific, manufacturing, and quality domains.
Nanayaa has extensive experience supporting MedTech CDMOs, including managing complex client accounts, coordinating technical and commercial communication, and helping teams maintain momentum across stakeholder relationships. Her work combines technical fluency with commercially grounded decision-making, bringing structure to account activity, client communication and market-facing delivery.
Maryna Karpenko | Digital Strategy & Communications
Maryna Karpenko is a communications professional with an interdisciplinary background spanning technology, digital strategy and business communication. She holds a Master’s degree in Information Security and specialises in translating complex technical concepts into clear, commercially relevant narratives.
At Ayewa, Maryna supports MedTech CDMOs by helping turn technical capability into clearer messaging, stronger content and improved digital visibility. Her work focuses on aligning technical value with market communication, helping teams present their expertise in a way that is easier for prospective clients to understand, trust and act on.
Our Embedded Approach
Embedded Understanding & Execution
We work closely with your technical and commercial teams to understand your offer, audience and commercial priorities, then support from within the business.
Structured Account Management
Enquiries, client communication, follow-up and account coordination are kept organised so opportunities move forward with greater clarity and consistency.
Technical & Market-Led Visibility
We use our understanding of your technology, market, audience and commercial priorities to shape clearer messaging, stronger content and improved digital visibility.
Ayewa operates as a fully embedded partner within the electrospinning company, bringing structure and commercial clarity to complex development programmes. Their integration strengthens our execution capability and accelerates our clients' pathway to market.
Ann Kramer, CEO at The Electrospinning Company Ltd.