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      • Account Management
      • Digital Marketing
    • Resources
      • Case Study
      • Insights
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    • Contact
  • Home
  • Services
    • Account Management
    • Digital Marketing
  • Resources
    • Case Study
    • Insights
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Case Study

Businessman using smartphone and analyzing data with digital icons overlay.

Strengthening Digital Visibility for a Specialist MedTech CDMO

How Ayewa Consultancy supported The Electrospinning Company Ltd. (TECL) with embedded digital marketing support over a focused six-month period alongside continuous account management to improve search visibility, messaging clarity, and lead generation.

Overview & Challenge

TECL is a specialist biomaterials CDMO supporting medical device development, with a strong technical offering and established industry network, but its website analytics were not fully reflecting that strength. Some key pages had reduced visibility due to sitemap and indexing issues, while marketing content needed to flex across niche MedTech markets as priorities shifted month to month.


The challenge was clear: TECL’s technical expertise needed to be easier for the right audiences to find, understand, and engage with online.

The Embedded Approach

Embedded digital marketing support

Building on embedded account management, we worked closely with TECL’s team to align marketing activity with their technical priorities, business goals, and changing market focus.

Search visibility and structure

We reviewed website analytics and search performance to identify indexing gaps, visibility issues, and missed opportunities across key pages.

Messaging and lead pathway alignment

We supported website updates, marketing messaging, and lead management to make TECL’s specialist expertise clearer and more actionable for target audiences.

The Digital Impact

9.2 to 7–8

9.2 to 7–8

9.2 to 7–8

Google average position improved, reflecting stronger visibility across targeted search pages.

+84%

9.2 to 7–8

9.2 to 7–8

Increase in click-through rate, showing stronger search engagement and more users clicking through from Google.

+20%

9.2 to 7–8

+20%

Increase in lead generation compared with the same six-month period the previous year.

Ayewa operates as a fully embedded partner within The Electrospinning Company, bringing structure and commercial clarity to complex development programmes. Their integration strengthens our execution capability and accelerates our clients' pathway to market.

Ann Kramer, CEO at The Electrospinning Company Ltd.

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Ayewa Consultancy

London, United Kingdom

Tel: +44 7886 423860 Email: support@ayewaconsultancy.com

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